Know which individuals are active, not just which accounts
Leads are generated by role, connecting research behaviour to specific roles and positions within the decision process rather than leaving it aggregated at the organisation level.
What Is INFUSE MULTI-LEVEL INTENT SIGNALLING?
Who is INFUSE MULTI-LEVEL INTENT SIGNALLING for?
INFUSE MULTI-LEVEL INTENT SIGNALLING is designed for demand and ABM leaders who want to generate opt-in contacts that fit specific roles, company, company size, geo, and/or industry criteria, prioritised by which accounts are actively researching key topics of interest. Most organisations have access to some form of behavioural data; the challenge is that it rarely identifies who is active, what they are looking for, or where they stand in their decision process.
INFUSE demand experts operate as a seamless extension of your intelligence function across 35+ B2B industries including technology, manufacturing, finance, healthcare, and corporate services, addressing the priorities that define effective buyer identification:
Understand what each buyer specifically requires
Direct profiling questions deployed within the program surface the priorities, challenges, and evaluation criteria that each active contact carries into their assessment, adding qualitative depth that behavioural data alone cannot provide.
Reduce the gap between intelligence and action
Every lead is delivered with verified context on each contact’s role, their position in the evaluation, and what they have indicated they require, with a lead scoring system that allows you to gauge the level of necessary follow-up.
What is the difference between INFUSE MULTI-LEVEL INTENT SIGNALLING and standard demand generation intent capabilities?
Most demand generation programs incorporate some form of B2B intent data. The limitation is that those signals are typically account-level, retrospective, and stripped of the persona and buying stage context required to guide real engagement. INFUSE MULTI-LEVEL INTENT SIGNALLING is purpose-built to resolve that gap, layering account-level signals, persona-level intelligence, and custom buyer profiling to generate one-touch, verified leads from accounts that are actively researching key topics of interest.
Standard demand generation
INFUSE MULTI-LEVEL INTENT SIGNALLING
Signal coverage
Account-level intent signals only
Multi-level signals across account, persona, and buying stage
Buyer need visibility
No mechanism to surface specific buyer needs
Custom profiling questions reveal active buyer priorities and requirements
Persona resolution
Contacts identified without intent context
Persona-specific intelligence matched to buying stage
Output
Raw signal data requiring internal interpretation
One-touch, verified leads with actionable intent intelligence, nurtured through an inbox nurture package
Activation support
Client responsible for interpreting and acting on signals
Omnichannel engagement touchpoints activated against confirmed intent
Analytics
Delayed or static reporting
Real-time analytics platform for just-in-time decision making
For organisations that require a precise, current view of who is actively researching in their category, and why, INFUSE MULTI-LEVEL INTENT SIGNALLING generates opt-in leads from those accounts using in-house, layered signal intelligence and persona-level profiling that standard intent solutions do not deliver.
What challenges does INFUSE MULTI-LEVEL INTENT SIGNALLING solve?
Only 25% of marketers currently adapt their programs to real-time intent and behavioural signals (Voice of the Marketer 2026). The majority are either working from account-level signals that lack persona or stage context, or are not acting on B2B intent data at all. This represents a significant and growing gap between the intelligence available and the intelligence being applied.
B2B buying groups average nine stakeholders (Voice of the Buyer 2026), each potentially at a different point in their research journey. Identifying which accounts are in-market is only the first step. Knowing which personas are active, what they are researching, and what they specifically require is what separates a signal from a genuine engagement opportunity.
INFUSE MULTI-LEVEL INTENT SIGNALLING addresses the layers of this challenge directly.
Challenge
Why it occurs
How INFUSE MULTI-LEVEL INTENT SIGNALLING resolves it
Account-level signals without persona context
Most intent solutions aggregate signals at the account level, providing no visibility into which individuals within the account are active or what they are evaluating
Multi-level signal layering identifies active personas within in-market accounts, mapping high intent personas to specific roles and buying stages
Raw data that requires interpretation before activation
Traditional intent data providers often deliver intent signals as data feeds that internal teams must analyse, score, and translate into engagement actions, a process that introduces delay and inconsistency
INFUSE MULTI-LEVEL INTENT SIGNALLING delivers one-touch, verified leads, nurtured via dedicated email nurturing, with intent intelligence already applied, enabling informed follow-up without requiring internal signal interpretation
No visibility into specific buyer needs
Standard intent tools identify that an account is researching a topic, but provide no mechanism to understand what that account specifically requires
Custom profiling questions are deployed within the program to surface buyer priorities, challenges, and requirements, adding a qualitative layer to quantitative signals
Disconnection between intent intelligence and content activation
Organisations that generate intent signals often lack the infrastructure to match that intelligence to relevant content and activate engagement at scale
Persona-specific content is matched to buying stage and activated across omnichannel touchpoints, translating intent intelligence into structured buyer engagement
How do B2B leaders rate INFUSE MULTI-LEVEL INTENT SIGNALLING?
Verified User
"The transparency and quality of the lead intelligence provided are excellent. Unlike other providers who offer basic contact lists, INFUSE provides deeper context into a prospect's current business environment and specific interests. Their project management is also highly proactive, ensuring campaigns stay aligned with our evolving goals."
Verified review, G2 Verified User
"What I like best about INFUSE is their ability to deliver highly targeted, intent-driven leads with consistency and precision. Their team is incredibly proactive and collaborative, always willing to adapt campaigns to meet our evolving goals. The quality of their content syndication and the depth of their audience insights have helped us reach decision makers we previously struggled to engage."
Verified review, G2 Verified User
"We were trying to generate intent leads from a specific audience, including various personas and ICP criteria. The segment size from INFUSE was just impressive; the campaigns were built in less than 24 hours with our brand guidelines and tone of voice, and they went the extra mile with their personal touch. The leads were delivered in the format we needed, very quickly. All are being progressed, and we are already seeing conversion results."
Verified review, G2 Verified User in Information Technology and Services
"They go the extra mile to pre-qualify leads, ensuring they are warm and relevant through intent signalling and verifying needs with their business engagement team. They see through every part of the campaign, from planning to delivery and also feedback."
Verified review, G2 
Verified User
"INFUSE are great at providing intent details and helping with lead generation. Specifically producing genuinely qualified leads at a guaranteed cost per lead."
Verified review, TrustRadius How does INFUSE MULTI-LEVEL INTENT SIGNALLING work?
INFUSE MULTI-LEVEL INTENT SIGNALLING is configured around your ICP and engagement objectives. Before intent activation, INFUSE demand experts work with you to define the right signal parameters, persona targets, and profiling questions based on your specific goals. The program then executes according to those parameters, with the flexibility to refine as intelligence accumulates, using full-service campaign execution and delivery with a fixed CPL for optimal budget planning.
Step 1: In-market account identification
INFUSE activates a multi-level signal layer across your ICP-matched market, combining first-party behavioural signals and third-party B2B intent data through our exclusive triple play intent data signalling to surface accounts that are actively researching key topics of interest. Accounts are surfaced based on the strength and recency of their signals, providing a prioritised view of where active research is occurring within your addressable market. One-touch, verified leads are then generated from those accounts using your existing content.
Step 2: Persona and buying stage mapping
Within identified in-market accounts, INFUSE demand experts map active personas, connecting intent signals to specific roles and buying stages. This moves the intelligence from account-level to contact-level, identifying not only which organisations are researching but which individuals within those organisations are engaged and at what point in their evaluation.
By mapping signals to roles and stages, the program highlights high intent buyers who are actively researching key topics of interest.
Step 3: Custom profiling question deployment
Custom profiling questions are deployed to surface the specific needs, priorities, and challenges of active buyers within your target accounts. The average B2B buying cycle spans seven months (Voice of the Buyer 2026), and buyer requirements evolve considerably across that period.
Custom profiling captures where a buyer stands today, providing the qualitative context that quantitative signals alone cannot supply. This layer transforms buyer intent data into a genuine understanding of what each prospect requires at their current stage.
Step 4: Persona-matched content activation across omnichannel touchpoints
Persona-specific content is matched to each buyer's current stage and activated across omnichannel touchpoints, with a dedicated landing page closely aligned with your company's brand guidelines and website. Leads are then nurtured via dedicated email nurturing, with an inbox nurture package providing further retargeted engagement.
Step 5: Real-time analytics and reporting
The INFUSE Demand Accelerator provides real-time visibility into account engagement, intent signal progression, and program performance without platform fees. Clients can track which accounts are active, how intent signals are evolving across the buying group, and which engagements are generating the strongest forward momentum. Leads are delivered to your system of choice for timely follow-up, with a lead scoring system that allows you to gauge the level of necessary follow-up, and CRM-connected insights keep your revenue view unified throughout the program.
Frequently Asked Questions
What is INFUSE MULTI-LEVEL INTENT SIGNALLING?
INFUSE MULTI-LEVEL INTENT SIGNALLING is a demand generation program that generates one-touch, verified, opt-in leads matched to your ICP from in-market accounts, with the persona-level intelligence required to engage them. It combines first-party behavioural signals and third-party B2B intent data with custom buyer profiling to prioritise accounts that are actively researching key topics of interest.
How does INFUSE MULTI-LEVEL INTENT SIGNALLING differ from standard intent data?
Standard intent solutions typically deliver account-level signals, which are an indication that an organisation is researching a topic area, without further context about which individuals are active, what stage they are at, or what they specifically require. INFUSE MULTI-LEVEL INTENT SIGNALLING adds persona resolution, buying stage mapping, and custom profiling questions to those signals, generating one-touch, verified leads with intelligence specific enough to guide follow-up rather than requiring internal interpretation before any action can be taken.
How does INFUSE MULTI-LEVEL INTENT SIGNALLING complement other INFUSE demand generation programs?
Alongside generating leads as a standalone program, INFUSE MULTI-LEVEL INTENT SIGNALLING provides the intent intelligence layer that enriches targeting, prioritisation, and engagement across other INFUSE programs. When combined with programs such as INFUSE ABM FOCUS or INFUSE LEAD CASCADE, the layered signal and persona-level profiling from INFUSE MULTI-LEVEL INTENT SIGNALLING informs which accounts and stakeholders receive priority outreach, what content is matched to each buyer, and how engagement sequences are configured. Speak with an INFUSE demand expert to determine the right program configuration for your objectives.
What does INFUSE MULTI-LEVEL INTENT SIGNALLING deliver?
INFUSE MULTI-LEVEL INTENT SIGNALLING delivers four core outputs: in-market account identification informed by a multi-level signal layer; persona-level mapping of active buyers within those accounts; custom profiling insights that reveal specific buyer needs and priorities; and one-touch, verified, opt-in leads nurtured through dedicated email nurturing, with actionable intent intelligence, matched to persona-specific content and activated across omnichannel touchpoints. Real-time analytics are provided through the INFUSE Demand Accelerator throughout the program. We recommend further nurturing via multiple channels before top-of-funnel leads can be ready for a sales conversation.
How do the custom profiling questions work?
Custom profiling questions are developed in collaboration with your INFUSE demand expert team, designed to surface the specific priorities, challenges, and requirements of active buyers within your target accounts. They are deployed as part of the engagement sequence and generate qualitative buyer intelligence that complements the quantitative intent signals captured at the account and persona levels. The outputs inform both content matching and sales follow-up, ensuring that engagement is grounded in what each prospect has indicated they actually require.
How does INFUSE MULTI-LEVEL INTENT SIGNALLING support account-based marketing programs?
INFUSE MULTI-LEVEL INTENT SIGNALLING is particularly well suited to ABM programs because it provides account and persona-level intelligence across a defined target account list. Rather than broad intent signals across a wide market, it focuses signal capture and profiling on the specific accounts and buying groups that matter to your program, giving ABM leaders a current, layered view of which target accounts are active, which stakeholders within them are engaged, and what those stakeholders are evaluating.
How is INFUSE MULTI-LEVEL INTENT SIGNALLING performance measured?
Performance is measured across account identification and activation, signal progression across the buying group, persona engagement depth, and content performance by stage. The INFUSE Demand Accelerator provides real-time reporting throughout the program, giving clients visibility into intent signal movement, engagement activity, and which accounts and personas are generating the strongest forward momentum. Reporting connects to your CRM to maintain a unified revenue view.
How does INFUSE MULTI-LEVEL INTENT SIGNALLING differ from programs that include intent as an embedded feature?
In programs where intent data is embedded, it typically functions as a targeting input that shapes which prospects are reached. In INFUSE MULTI-LEVEL INTENT SIGNALLING, intent signalling prioritises the accounts from which one-touch, verified leads are generated. The program is built specifically to surface, layer, and activate intent signals at the account, persona, and buying stage level, and to add custom buyer profiling on top of those signals. This makes INFUSE MULTI-LEVEL INTENT SIGNALLING the appropriate choice for organisations that want intent signals to decide which accounts their lead generation reaches first.
How do I get started with INFUSE MULTI-LEVEL INTENT SIGNALLING?
Speak with an INFUSE demand expert who will review your target account list, ICP definitions, current intent data maturity, and engagement objectives. From there, the team works with you to configure the signal parameters, persona targets, and profiling questions appropriate to your goals, with technographics/install data available as a popular add-on.