Larysa Zakirova

Larysa Zakirova is the Chief Operating Officer at INFUSE, where she directs the strategy and operations of a department serving clients in more than 75 countries and across 20+ industries. With a C-level background spanning both IT and marketing strategy, she brings clarity and discipline to complex operational challenges, building high-performing teams and partnerships that drive client success and innovation.

Larysa has overseen INFUSE's rapid growth, scaling the team and expanding the client base by 1,800%. Widely recognised as an industry pioneer, Larysa built the first, and still the largest, client success organisation in demand generation, earning multiple industry awards.